Digital Marketing is the fastest growing industry around the world. According to a report by Salesforce, 75% of the total marketing budget is reserved for Digital Marketing. In 2020, if your only focus is traditional marketing, then you are missing out on a lot of potential customers.
But, does having a presence on the Digital world enough? Is having a big budget for digital marketing guarantees success? The answer is No. You may end up wasting a big sum of money without earning a single lead from your digital marketing campaign if your strategy isn’t right.
Today, we are going to show you 5 ways in which Digital Marketing can help you to grow your business. Even if you are looking for or working with a digital marketing agency in Bangalore, you should keep all these points in mind while discussing digital marketing strategy with them.
Search Engine Optimization
If your SEO company in Bangalore or anywhere in the world doesn’t consider SEO as a part of your business digital marketing strategy, you should tell them to prioritize SEO in your digital marketing campaign. According to a report by Search Engine Journal, Search engines drive 300% more traffic to sites than social media.
You may find people claiming that ‘SEO is Dead,” or it doesn’t work in 2020. However, they might have gotten penalties from Google for practising black-hat tactics on their site. SEO has never been dead; it has evolved. In 2020, Google has gotten super smart; it knows all the black-hat strategies. Your SEO strategies should always comply with Google guidelines if you want to get the most out of your SEO campaign.
Social Media Marketing
Social Media Marketing is more versatile than Search Engine Optimization. Social Media Marketing doesn’t only drive traffic to your site, but it can also help you build your brand reputation. It helps you to gain more online presence, and in many cases, Social Media Marketing has helped companies to sell more products than other forms of marketing.
If your SEO agency in Bangalore or any part of India doesn’t consider SMM as a part of your business digital marketing strategy, then you should approach them for the change.
PPC
PPC or Pay Per Click is a form of digital marketing advertising where advertisers pay a fee each time their featured ads get clicked.
SEO is a long time process; you can’t expect to get your newly created site to rank within a month. It can take 6-12 months to start seeing results in SEO. However, while you are waiting for your website to get ranked, you miss out a lot of opportunities.
With PPC, you get featured on the top of the search engine result page. If you are ranking at the top for a keyword with high search volume, you may end up getting a lot of leads and customers within a few times.
But, PPC is a paid form of advertising. A wrong PPC campaign can waste a lot of your money. That’s why you should be concerned while selecting a digital marketing company for your business. There are a few great Digital Marketing Company in Bangalore; you should consult them and discuss this strategy.
PPC isn’t limited to Google. You should also consider placing ads on Social Media Platforms. Facebook and Instagram ads are one of the popular platforms that can give you a lot of leads for your product.
Content
If you have the best Digital Marketing strategy in the world, but your product isn’t good, then your whole effort will go in vain. In 2020, content is everything, great content with an average digital marketing strategy could help you succeed, but the vice versa won’t work.
Even if you end up attracting a lot of customers on your business product but the product isn’t good, will the customer come back again to your business? Of Course not. If you want to survive in the digital world and make most out of it, then creating quality content should be your priority.
Email Marketing
Email Marketing is the use of email to promote your business or product. According to a report by DMA, For every $1 spent on email marketing, you can gain an average return of $42.
Many businesses usually ignore Email Marketing from their Digital Marketing strategy. Some of the reasons for it are their lack of knowledge about it and their digital marketing company’s ignorance towards Email Marketing. There are a few Digital Marketing Company in Bangalore that still considers Email marketing as an integral part of Digital Marketing.
You can consider those companies for your business, or if you are already working with a digital marketing company, then you should tell them to also include Email Marketing in your business digital marketing strategy.
Conclusion
Digital Marketing is growing at a tremendous rate in India. Many businesses are solely dependent on digital marketing for the growth of their business. In 2020, a business without a digital presence is losing out a lot of potential customers.
If you are new to the digital marketing world, then you should consider hiring a digital marketing agency. For excellent ranking and presence in the digital world, you should hire a Digital marketing agency in Bangalore.
